The Good Lunch delivers curated, high-quality meal programs at unbeatable prices to workplaces across the Bay Area.
Services Provided / Logo Design / Branding / Messaging Strategy / Website Design / Iconography
Logo Design & Branding
The Good Lunch brand is organic and refined, reflecting the organization’s curated approach of providing custom meals made fresh with high-quality ingredients.
The logo itself pairs hand-drawn illustrations with bold, modern logotype to create an elevated look with a personal touch. Alternative versions of the logo were created for application across digital platforms and printed materials.
Custom Icons
To represent the wide variety of food restrictions The Good Lunch can accommodate, a series of custom icons were created in two different styles for use across the website, app and branded materials.
In addition to the logo design and branding, this project included messaging strategy and the design of a one-page website to launch the business.
