Hoopla! is the UK’s first improv theatre and improv school. The organization applies their unrivaled experience beyond comedy and acting to offer corporate training for businesses and public speaking classes for individuals.
Services Provided / Logo Design / Branding
Logo Design & Branding
Speakers Club is a 6-week course by Hoopla! for individuals looking to improve their public speaking skills.
As a more outcome-oriented class geared towards those stepping into a new role or preparing for a big event, a custom logo and sub-brand sets the Speakers Club apart from Hoopla’s other offerings while building on the existing brand.
With connecting lines creating the shape of a microphone breaking out of a centered seal, the Club’s mark is a modern nod to vintage speaker logos. Bright, energizing colors further build on the feelings of connection, play and freedom that represent the brand.
Logo Design & Branding
Hoopla For Business is the corporate training and events arm of Hoopla!
As Hoopla Impro offered their services to professional teams looking to improve leadership, communication, and presentation skills, it was important that the corporate arm of the business establish its own brand that was connected yet distinct from the theatre and school.
The new logo and branding builds off of the Hoopla! logo with a funky, energetic color palette grounded by clean, more traditional typography to establish a credible look that also conveys the fun, creative experience that their corporate training is known for.
Utilizing the brand guidelines, the new look and feel was applied by the H+Co. team across an updated website.
These projects were completed in collaboration with Hoffbeck + Co.