Led by Naomi Cooper Martin, Trauma & Relationship Counseling helps adolescents and adults of all ages process and work through the difficulties of life.
Services Provided / Logo Design / Branding
Logo Design & Branding
TRC’s approach to therapy is inspired by the spectacular process a caterpillar goes through to become a butterfly. This metaphor is represented in the logo’s insignia as an abstracted chrysalis.
The upward motion created by these shapes paired with calming, natural colors creates an approachable look and feel that can appeal to the wide range of clients the counselors help.
Utilizing the brand guidelines, the new look and feel was applied by the H+Co. team across an updated website and social media profiles.
These projects were completed in collaboration with Hoffbeck + Co.