Mr. Roof is a residential renovation company with locations across the eastern U.S. Its sister company, Able Roof, offers services in Columbus, Ohio.
Services Provided / Branding / Website Design / Brochure Design / Ad Design / Photography
Brochure Design
The sales book and leave-behind folder are used in the homes of potential customers to tell the story of the company and the services it offers.
The redesign of these materials aligned with an update to the brand that includes a more approachable look and feel, a focus on the company's local presence and simple, but informative graphics.
Website Design
This website redesign was the first step in updating the brand after extensive research that included a brand audit, focus groups and internal interviews. Custom iconography, photography and videography gives it an approachable, authentic look that stands out from competitors. The content is organized in a way that accommodates a variety of customer personas, allowing the viewer to quickly scan through information or to dive deep.
These projects were completed while at Crane Renovation Group.